The score rewards consistent, reliable delivery. The biggest gains:
A deal post goes viral: +3 at 100K views, +5 at 500K.
Ranking in the top 25% of a campaign by average views: +3.
A brand re-books you for another campaign: +2.
Posting consistently on active deals (5-7 deal posts a week): +1.
Completing all posts a deal asks for: +1.
Posting in 3 or more content formats: +0.5.
Completing certain Academy chapters gives a boost.