Artec's AI scores videos for hook strength, retention, and call-to-action. For posts on your own account, this score is advisory only: a low score never blocks a post from counting and never withholds payment.
What a low score does is trigger coaching: concrete suggestions to make the next video stronger.
The one place AI scoring has direct effect is in your favor: uploaded deliverables that clear a campaign's quality thresholds can be auto-approved instead of waiting for the brand.