Affiliate campaigns pay creators a percentage of attributed sales revenue (rev share), or a flat rate. You set the percentage and the attribution window (up to 30 days per post) on the campaign's rate tiers.
How attribution actually works: attributed revenue comes from your connected ad platforms: the conversion value Meta, TikTok, or Snapchat reports for ads linked to the creator's content. Earnings are computed nightly from that data.
That means affiliate campaigns work best combined with boosting or ad pushes: a post that isn't running as a linked ad has no conversion data to attribute. Artec doesn't use tracked links or promo codes for attribution.
If your goal is paying creators for organic reach rather than tracked sales, a CPM or per-post structure is usually the better fit.