A content format is the style of video: what the viewer actually sees. The formats you can tag on your profile and see in campaigns: Tutorials, How-to, Reviews, Unboxing, Hauls, Day-in-the-life, GRWM (get ready with me), Vlogs, Behind-the-scenes, Storytelling, Comedy skits, Challenges, Duets, Transitions, and Other.
Where formats show up in Artec:
Creator profiles: creators tag the formats they make, and brands filter by them.
Campaigns: a brief can ask for specific formats.
Analytics: brands see their top-performing formats and recommended formats for their niche; daily trend reports explain which formats are gaining momentum.
Artec Score: creators posting in 3 or more formats earn a small score boost.
Formats are not payment structures. CPM, flat, and per-post describe how a deal pays: a format describes what you film.
Wondering which format is right for your specific app or niche? That is a strategy question, and the best place to ask is the AI copilot inside your Artec workspace: it can see your niche, competitors, and live trend data, and give you an answer specific to you.